Acquisition Criteria

What we look for in a business.

We acquire profitable digital businesses across several categories. Here's exactly what we look for — and what makes a deal work for both sides.

At a Glance

The short version.

We look for established digital businesses with proven revenue, a loyal customer base, and clear operational systems. We're not looking for turnarounds or early-stage projects — we want businesses that are already working well and are ready for the next chapter.

$200K+Annual Revenue
12+Months Operating
20%+Profit Margin
2–5×Typical Multiple

Business Types

Business types we acquire.

E-Commerce Brands

DTC brands with a defined product niche, repeat purchase rate, and established supplier relationships. Shopify, WooCommerce, or similar platforms preferred.

Amazon FBA Businesses

Established FBA operations with strong BSR rankings, verified reviews, and defensible product categories. Private label preferred over arbitrage.

SaaS Products

Software with monthly or annual recurring revenue, low churn, and a clear value proposition. B2B or B2C considered.

Content Websites

Authority sites with organic search traffic, diversified monetization (display, affiliate, or direct), and a clean backlink profile.

Digital Services

Productized or agency-style service businesses with recurring revenue, documented processes, and a team in place.

What We Value

What makes a strong deal.

Documented revenue

We want to see clean financials — P&Ls, bank statements, and platform analytics that tell a consistent story. Transparency from the start makes everything smoother.

Operational clarity

Businesses with documented SOPs, clear supplier or vendor relationships, and a team or contractor network in place are significantly easier to transition and grow.

Defensible positioning

We look for businesses with a clear reason customers choose them — whether that's brand, product quality, content authority, or software stickiness.

Owner readiness

The best deals happen when the seller is genuinely ready to transition. We work with owners who are motivated, transparent, and committed to a smooth handover.

Deal Structure

How we structure deals.

We're flexible on deal structure and work to find terms that make sense for both sides. Most of our acquisitions are straightforward cash deals, but we're open to earnouts, seller financing, or equity rollovers where it makes sense.

All-cash at closeThe most common structure — clean, simple, and certain.
Earnout componentA portion tied to post-close performance, useful when there's growth potential we want to share.
Seller financingSeller holds a note for a portion of the purchase price, paid over time.
Equity rolloverSeller retains a minority stake and participates in future upside.

Seller FAQs

Common questions from sellers.

How long does the acquisition process take?

From initial conversation to close, most deals take 4–8 weeks. We move quickly once we've agreed on terms and received the necessary documentation.

Do you require an exclusive period?

We typically ask for a 30-day exclusivity period after signing an LOI. This protects both sides and allows us to complete due diligence without distraction.

Will you keep my team?

We strongly prefer to retain existing team members and contractors. They know the business, and continuity is important to us. We'll discuss this openly during the process.

How do you value a business?

We use a multiple of Seller's Discretionary Earnings (SDE) or EBITDA, adjusted for growth trajectory, risk profile, and operational complexity. Typical multiples range from 2–5×.

What happens after the sale?

We work with you on a transition period — typically 30–90 days — to ensure a smooth handover. After that, we operate the business ourselves with our own team.

Think your business is a fit?

We'd love to hear about it. Share some basic details and we'll follow up within 48 hours.